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6 Questions to Help You Become More Visible In Your Business

24 May, 2017

Visible in Your Business

When I first started my business I was plunged into a new type of marketing. Marketing me. I had spent over fifteen years marketing big brands and working ‘behind the scenes.’ With my focus on my clients, I wasn’t ready to become personally visible. I balked at the idea of putting a picture of myself on my homepage. I soon realised that had to change, or my clients would never find me! Here’s some of the strategic steps I took that you can use to become more visible in your business.

I soon realised that had to change, or my clients would never find me! Here’s some of the strategic steps I took that you can use to become more visible in your business.

Visibility is not just about great brand photos and a rocking logo, although that helps. The following questions will help you unravel a deeper connection to what you do, why and how it can help others.

  1. What’s your tangible Value?

You’ve heard you can’t put a value on you, you are priceless, of course. But from your client’s perspective, you need to put a value on the service you deliver for them. If you offer a solution in one of the top three problem areas, health, wealth, relationships then you are moving in the right direction.

  1. Does your work translate into a marketable Offer?

Ask yourself if your ideal client really wants to buy what you are selling. You may think it’s a great solution but the only way you can articulate your work into an irresistible offer is to get feedback from the people who would be potentially investing in it.

  1. Are you Talking to the right kind of people?

Your customer avatar or target audience is not just a popular marketing phrase. Referring back to your target market keeps you focused and crystal clear on tailoring your message to speak to your type of client. Keep revisiting your message and ask ‘is this speaking directly to my ideal client? Imagine them in great detail and use this persona to guide your marketing and messaging.

  1. Are you Connecting to your audience?

What’s the latest activity or blog post that visitors will see when you they land on your website? Are you topical, relevant and recent? What about your email list? Use these tools to engage and add value for your audience. It not only helps in attracting new clients but also collaborations, speaking opportunities and builds brand awareness.

  1. Are you Listening and receiving Feedback?

Yes listening. Your tribe have the answers. They will tell you their problems and their needs, you know that. But how often do you ask? And how often to you tweak and tailor your offers and programs to meet those needs? Feedback, the useful constructive kind, will only come if you ask so factor this into your communication.

  1. Are you In Alignment with your true self?

Yes, it’s a biggy. Easier to keep busy, keep doing and all will be fine. Except this one catches up on you. Frustration. Irritation, boredom even. Just because you are good at something doesn’t mean you have to keep doing it. Stay connected to your Why and what lights your fire. This changes and evolves too so it’s important to revisit your Sweet Spot and check in with your alignment to your true purpose.

 

So there you have it. Strategic yet simple reminders to help you show up as your best, most empowered and on purpose self. Sounds awesome, right?

If you need any support becoming more visible then get in touch. You are only one decision away from a totally different business.

 

 

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Mastering the Art of Real Conversation in 10 Steps

26 April, 2017

Today I had a conversation with an incredibly lovely friend I hadn’t spoken to in ages. You know, the type of friend, no matter how long it’s been, you pick up right where you left off. The conversation was a perfect mix of curiosity, listening, humor and a healthy dose of disagreement. And time was irrelevant. In our always on, plugged in lives, the art of great conversation is fading faster than you can

In our always on, plugged in lives, the art of great conversation is fading faster than you can snapchat or send that sad face emoji.

So how can we save the art of great conversation? Thankfully this is not the first time someone has asked this question. TED’s playlist on the Art of Meaningful Conversation is jam-packed full of inspiration.

Let’s take a closer look at what makes a great conversation. And I don’t just mean more nodding and eye contact. And repeating back what you’ve just heard.

Conversations require a balance between talking and listening. This seesaw has somehow become lopsided, partly because of technology. We sacrifice conversation for mere connection (but that’s a conversation for another day).

You can do something to save conversation. Starting now. Here are 10 tips to help you have more meaningful engaged conversations, captured from Celeste Headlee’s 10 ways to have a better conversation.

 

  1. Don’t Multi Task.

Be present in the moment. That means the full moment and does not allow room for ‘what am I having for dinner?’ ponderings.

 

  1. Don’t Pontificate.

Enter a conversation assuming you have something to learn. Stay open to different opinions and welcome disagreement.

 

‘When you talk you are only repeating what you already know.

But if you listen you may learn something new.’

Dalai Lama

 

  1. Use Open Ended Questions

Let the talker describe their experience. Instead of asking ‘were you afraid?’ which invites a yes/no answer, enquire with ‘what was that like?’ or ‘how did that feel?’

 

  1. Go With The Flow

Thoughts will distract you during conversation. That’s normal. That’s also when we then to stop listening and tune out. Let the thoughts go as easy as them come.

 

  1. If You Don’t Know, Say You Don’t Know

Err on the side of caution. Don’t pretend to understand or know what the other person is talking about, if you have no idea.

 

  1. Don’t Equate Your Experience with Theirs

If they recount a recent loss, don’t share your loss. It’s not about you. You don’t need to take the moment to prove that you completely ‘get’ what the other person is going through.

 

  1. Try Not To Repeat Yourself

It’s easily done, sometimes to emphasise a point. But it’s also lazy and can come across as condescending and boring.

 

  1. Stay Out Of The Weeds

People don’t care about the names, years, dates etc. So while you struggle with remembering you’ve lost them. They care about what you are like, what you have in common. Leave out details.

 

  1. Listen

By far the most important skill you can develop for a meaningful conversation. It takes practice, releasing control of the outcome and trusting the process.

 

  1. Be Brief

Celeste Headlee makes the point that ‘a good conversation is like a mini skirt – short enough to retain interest and long enough to cover the subject.’ So then, less is more (in conversation, not skirts).

 

According to Steven Covey, ‘most of us don’t listen with the intent to understand, we listen with the intent to reply.’ Focus on understanding and action the above steps. Stay open, aware and actively listen. Engaged, inspired, real connection and conversation will follow.

 

Want more support on how to connect with your clients in an authentic and meaningful way? Conversations that result in impact, income and serving your clients, helping them get the outcome they’re looking for. Let’s talk.

 

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